Interview with an Impact Company: Grace Family Home Care
Many of us are intrigued by the possibility of building the Kingdom through investing in Impact Companies, but aren't sure what it means in practice. As a refresher, an Impact Company is one that seeks social and spiritual outcomes along with financial gain. Today we begin a series of interviews with company leaders to give a picture of what impact investing can mean in real life.
Our first interview is with the leaders of Grace Family Home Care.
What prompted you to start/acquire the company?
We were excited about the ministry opportunity in home health care. We had a great management team, which is important because we know they'll be able to execute well on the ministry plan and the business side as well. Then we went out and found an acquisition that worked financially. We're modeling over 30% annualized ROI from this business.
What does your company do?
We provide skilled nursing and therapy services within our patient’s homes, treating infants to geriatrics who have various and significant medical needs.
Describe the customer you serve.
Those with medical conditions who are unable to independently care for themselves. Some are recovering from trauma or surgery, while others have advanced diagnoses requiring extended care for long periods of time, sometimes indefinitely.
How do you describe/measure impact?
Obviously we track the traditional financial metrics closely. As for the social and eternal outcomes, we're interested in seeing people come to faith in Christ. We're partnering with Corporate Chaplains to visit those patients of ours who indicate willingness. We measure their visits plus the number of times our staff or volunteers pray, read the bible, or have spiritual conversations with patients and their families.
Describe how the world will be a better place when your company is wildly successful.
We hope to grow beyond the Tampa Bay area to cover the entire country, providing the highest quality home health care to hundreds of thousands in the name of Jesus.
How can people engage with you?
We are part of the Grace Harbor Group, which exists to help families make and manage impact investments. Check out our website, http://www.graceharborgroup.com/
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Question: How much impact/financial return will I get from impact investing?
Answer: It depends.
Kingdom impact investing may be easiest to see in the context of poverty reduction and evangelism. But we have seen hundreds of companies tackling a wide range of issues through business models as diverse as bus seat manufacturing, hydroelectric power, software development, and a cattle feed lot. Likewise, the potential return for investors is equally varied.
Should I offer investors a SAFE or a convertible note? What’s the difference and is one always better than the other?
A convertible note is a type of debt that has the right to convert into equity when a company hits an agreed-upon milestone, typically the next round of funding. If the milestone isn’t hit, the company owes the investors their original capital plus interest. Cite.
A SAFE, or Simple Agreement for Future Equity, is “an agreement between an investor and a company that provides rights to the investor for future equity in the company similar to a warrant, except without determining a specific price per share at the time of the initial investment.” Cite
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