SaladBox

SaladBox has over 60 healthy-eating restaurants owned and franchised in Romania and several other countries. They have been operating since 2012.

The company was started with a few simple goals in mind:

  • To encourage healthy eating by promoting salad as a main meal, something which was new at that moment in Romania

  • To do this by giving the customer a wide choice when it comes to ingredients

  • To make healthy eating attractive by displaying the ingredients in an appealing manner in a buffet like setting, which is the main attraction of the restaurant

  • To encourage transparency by having the salad prepared by an employee in front of the customer

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