Mediae Group
Founded in 1997, Mediae is a small social enterprise that’s committed to addressing the informational needs of East Africans through sustainable and research-based media productions.
Through a delicate balance of entertainment and education, we produce pioneering and inspirational media in order to supply vital knowledge in forms that can be widely accessed and understood. And in so doing, empowering the lives of millions of viewers.
The flagship show, Shamba Shape Up, is the first of it’s kind in Africa: a “make-over” style reality show that meets the informational needs of farmers and entertains them at the same time.
Other Mediae shows include the popular soap drama Makutano Junction, the children’s educational series Know Zone, and more recently, Don’t Lose the Plot, which aims to encourage youth into agribusiness.
As Mediae’s flagship program, Shamba Shape Up has been airing for the past 5 years and is aimed at the region’s rapidly growing rural audience. We cover farms in a range of ecological zones and tackle issues surrounding livestock, poultry, crops, soil fertility and the home, using experts from each sector.
Following the hugely successful first three series, numerous copy-cat shows have sprung up on nearly every major television network in Kenya . However, the significant difference is that these are entertainment focused, not research based.This research element ensures that we consistently serve and sustain large, diverse audiences and deliver high quality, entertaining and relevant media productions.
