When We Work We Eat
The U.N. is predicting that because of COVID-19 and the global lockdown, there could be 265 million people starving by the end of the year. This news is truly devastating, overwhelming. It is another crushing blow to an already distressing 2020.
AND YET, it should not surprise us. A world on "lockdown" can't work. If we don't work, we don't eat.
Ethiopia: What Does it Take to Find Success?
As a previous post discussed, aid isn't enough to sustainably overcome poverty. What we need is large-scale efforts: from far-reaching Microfinance to big businesses. This blog focuses on the Verdant Frontiers family of companies—Verde Beef, Verdant Consulting, and Verdant Ventures—and their efforts to reach scale in extreme conditions.
So far, Verdant Frontiers is generating more than 12,000 ongoing, long-term incomes in the local community. Having a positive impact with this kind of scale takes dedication, business excellence, and God’s merciful provision.
Ethiopia: Jobs, Not Aid, Is the Most Urgent Need
“Jobs, not aid, are the most urgent need of these starving people,” I thought. We crouched on the dirt floor of a twelve-foot diameter grass hut in the Omo River Valley of Southern Ethiopia. Twenty-one hours away from the capital city live the Kara, Hammar, and Benna tribes—people who use cell phones to communicate but whose ways are otherwise unchanged from those of their ancestors who settled the region thousands of years ago. Picture the most remote tribal images you have seen in a National Geographicmagazine, and you are likely thinking of these people groups.
An Entrepreneur’s Daughter
In the late 1980’s, before it was vogue to use the word “startup” my mom became the first employee of a new business. As the youngest of five in a financially strapped household with a single mom, I spent many hours at my mom’s side while she worked. I went with her to talk with employees, respond to alarm calls in the middle of the night, visit bankers, talk through negotiations with lawyers, review marketing materials, and fiddle with broken copiers.